Netflix’s Website from 1999 to Today

Netflix has over 75 million users in more than 190 countries where it is available, then it is no exaggeration to say that it is the most popular video streaming service available today. But did you know that Netflix was a delivery company of DVDs by mail? For at least ten years Netflix devoted exclusively to this type of service, investing in streaming from 2007, when the technology has expanded in the United States and in 2010 in Canada. Today, it features movies, cartoons, TV series, documentaries and shows on its platform.

The first series produced exclusively by Netflix was House of Cards, 2013. The success was so great that paved the way for the production launch successful new titles such as Hemlock Grove, Orange Is The New Black, Sense8, Narcos, Daredevil and Jessica Jones.

Follow the evolution of the Netflix website layout over the years since its launch:


In 1999, Netflix still had that old-fashioned appearance as the first generation of network websites. The company’s logo was quite different, separating the “Net” and “Flix”.


In 2004 the company logo was already quite similar to the current, and the DVD movie rental service was offered at $ 11.99 per month.


In 2008, Netflix began to venture into the world of streaming, offering the service initially only for US subscribers.


From 2009 the site Netflix starts to get a little more like the design we know today, showing a happy family having fun while watching a movie.


In 2011, Netflix also offered to send DVDs, but having a clear impression on their website that the company is focusing on streaming. In that year, it became possible to login to Netflix using your Facebook account.


From 2012, with the growth of streaming, Netflix had a cleaner look, not offering more rental DVDs and focusing only on streaming subscriptions.


Already between 2014 and 2015, the look of the Netflix website became more modern and a catalog of sample videos available to subscribers appeared in the bottom of the page.


Finally, in 2016, the home page of the Netflix started to show a variety of user profiles in place of the happy family enjoying the streaming on screen. The subscription price also failed to appear right away, leaving focus the ability to watch videos anywhere, with the ability to cancel at any time.

Moe is a product orientated designer who focuses on innovation and excellence. In 2015, he graduated from the University of the Pacific in Stockton with a degree in Management Information Systems. During his time as a Tiger, he explored majors including Computer Science, Engineering Management, and Human Computer Interaction. Shortly after, he made the trek to Oakland for a job in advertising-sales at Yelp. A year later, he became the #1 rep in San Francisco. More recently, he has embraced a career as a multidisciplinary product designer and has works in virtual reality, augmented reality, mobile apps, and has even worked on chat bots. Visit to check out some of his work.