Opera Integrates Ad-Blocker Natively on Desktop and Android

Opera announced that their browser will now feature an ad blocker for desktop and Android mobile devices. According to the company’s CEO, Lars Boilesen, the native feature positively optimizes browser performance, leaving more agile and cleaner navigation.

The Opera ad blocker was announced in March, but was only available in trial versions of the browser. According to a company statement, about 60 million people use Opera for computers and about 120 million users surf the Internet through Opera Mini for Android every month.

Users will no longer need to install any extension to block advertisements, which interferes with the browser’s performance. According to Boilesen, Opera works 89% faster than the browsers without blocking advertisements having a performance higher than 45% in relation to the similar extensions on Chrome.

 

For mobile devices, Opera Mini can help get up to 14% data savings with the ad blocker. Remember, the browser also has data compression technology that further reduces the user’s data plan consumption. On the desktop Opera shows statistics of how many ads were blocked, and provides the ability to compare the speed of loading a page with or without ad blocking.

To enable blocker, just go to “Settings” and then locate the “Block Ads” tab. For Opera Mini for Android, simply tap the menu “O” and summary data economy. Then, enable the “Block ads” button to on.

Moe is a product orientated designer who focuses on innovation and excellence. In 2015, he graduated from the University of the Pacific in Stockton with a degree in Management Information Systems. During his time as a Tiger, he explored majors including Computer Science, Engineering Management, and Human Computer Interaction. Shortly after, he made the trek to Oakland for a job in advertising-sales at Yelp. A year later, he became the #1 rep in San Francisco. More recently, he has embraced a career as a multidisciplinary product designer and has works in virtual reality, augmented reality, mobile apps, and has even worked on chat bots. Visit holymoe.ly to check out some of his work.