Opera announced that their browser will now feature an ad blocker for desktop and Android mobile devices. According to the company’s CEO, Lars Boilesen, the native feature positively optimizes browser performance, leaving more agile and cleaner navigation.
The Opera ad blocker was announced in March, but was only available in trial versions of the browser. According to a company statement, about 60 million people use Opera for computers and about 120 million users surf the Internet through Opera Mini for Android every month.
Users will no longer need to install any extension to block advertisements, which interferes with the browser’s performance. According to Boilesen, Opera works 89% faster than the browsers without blocking advertisements having a performance higher than 45% in relation to the similar extensions on Chrome.
For mobile devices, Opera Mini can help get up to 14% data savings with the ad blocker. Remember, the browser also has data compression technology that further reduces the user’s data plan consumption. On the desktop Opera shows statistics of how many ads were blocked, and provides the ability to compare the speed of loading a page with or without ad blocking.
To enable blocker, just go to “Settings” and then locate the “Block Ads” tab. For Opera Mini for Android, simply tap the menu “O” and summary data economy. Then, enable the “Block ads” button to on.